Post by account_disabled on Mar 14, 2024 4:42:50 GMT
Oreo's new viral marketing initiative Here we go again. We expected something sensational, and so it was. The biscuit that conquers the Big Apple. A clash of titans, at least in terms of food, but also of historical importance. 105 years and not feeling them at all. This is the reason that increasingly pushes the American brand Oreo, owned by Mondelez, into viral marketing initiatives like this. If you were in NYC you couldn't miss the show. What is it about? After King Kong, aliens, Godzilla and many action films where we see the American city under assault by monsters and supernatural creatures, here is the first biscuit attack on the city that never sleeps.
The new Oreo dunk challenge social campaign On the Find Your Phone Number occasion of its anniversary, Oreo wanted to amaze its fans by launching the " Oreo dunk challenge ", a real challenge involving shots of biscuits in milk, which the various participants in the competition have attempted in recent weeks: companies , fans and followers. A real challenge within the challenge, to win the best and sweetest competition of the year. Through the hashtag you are inviting your fans to share your video or photo of your cookie-making feat on Facebook, Twitter or Instagram, where you must be able to throw the cookie into a glass of milk. From the participants, 40,000 lucky draws will be able to win 1 VIP entry to the Celebrity dunking event in New York or Los Angeles, where celebrities will compete in the Oreo milk cookie battle, as well as win $2,000.
The OREO brand has activated a series of collaborations to publicize the event: With Google for a better mobile experience. With Snapchat through the February 2017 filter. OREO Dunk Challenge during the NCAA Final Four Fan Fest in Phoenix. A presence on American territory with milk barrels made available free of charge and ready to be used for the challenge. A partnership with traditional media like ABC or the show With Kelly, The Chew and Jimmy Kimmel Live! TV commercials with exceptional actors such as Shaquille O'Neal, Christina Aguilera and Neymar da Silva Santos Junior.
The new Oreo dunk challenge social campaign On the Find Your Phone Number occasion of its anniversary, Oreo wanted to amaze its fans by launching the " Oreo dunk challenge ", a real challenge involving shots of biscuits in milk, which the various participants in the competition have attempted in recent weeks: companies , fans and followers. A real challenge within the challenge, to win the best and sweetest competition of the year. Through the hashtag you are inviting your fans to share your video or photo of your cookie-making feat on Facebook, Twitter or Instagram, where you must be able to throw the cookie into a glass of milk. From the participants, 40,000 lucky draws will be able to win 1 VIP entry to the Celebrity dunking event in New York or Los Angeles, where celebrities will compete in the Oreo milk cookie battle, as well as win $2,000.
The OREO brand has activated a series of collaborations to publicize the event: With Google for a better mobile experience. With Snapchat through the February 2017 filter. OREO Dunk Challenge during the NCAA Final Four Fan Fest in Phoenix. A presence on American territory with milk barrels made available free of charge and ready to be used for the challenge. A partnership with traditional media like ABC or the show With Kelly, The Chew and Jimmy Kimmel Live! TV commercials with exceptional actors such as Shaquille O'Neal, Christina Aguilera and Neymar da Silva Santos Junior.