Post by account_disabled on Dec 30, 2023 4:49:53 GMT
Outbrain , the world's leading discovery and native advertising platform on the open web, yesterday presented Unveil , a virtual event (which you can see here ) in which members of the company, from different parts of the world, participated to discover the marketing professionals who attended the importance that native advertising will have in 2021. Yaron Galai and David Kostman , CEOs of Outbrain, were in charge of welcoming this meeting, which is so necessary to understand the current context in which content has become a fundamental part of our lives. Find new and different ways to connect with consumers on the open web and how Outbrain's innovations can grow businesses in 2021. If you can't see the embedded video, click here . From Sydney, Ayal Steiner , Vice President, Global Ad Revenue, was in charge of leading the day. Regarding the changes that have occurred in 2020, Steiner highlighted that not only has there been a growth in online shopping, but also in the consumption of content on the open web, which is why he has encouraged focusing on impacting consumers. at those moments.
"It's not that consumers don't like advertising, it's that they don't like how it reaches them" Next, Lauren Pica, marketing director, spoke to us about the importance of interactive advertising Phone Number List experiences, because, in her opinion, “it's not that consumers don't like advertising, it's that they don't like how it reaches them. Thanks to the interactive formats that Outbrain launched in 2020, the measurement of session duration can be increased by more than 96%. The expert also told us about Outbrain's new video formats, such as “click to watch”, with which visits can be increased by 100% because it is what consumers are demanding. “Advertising has to be interesting and relevant, and take as an example social ads, which are based on consumers' interests and searches. 2021 should be focused on offering consumers better, more relevant advertising experiences,” she concluded. «In 2021, companies will want to analyze and capture the attention of users, but the challenge is to convert that attention into actions and analyze the result of each euro invested» For her part, Verónica González , chief of state, took the baton to talk to us about self-optimization tools.
In 2021 all companies will want to analyze and capture the attention of users; But the challenge is to convert that attention into actions and analyze the result of each euro invested," she explained. To achieve this, the expert presented Conversion Bid Strategy , a tool that Outbrain launched in 2020 to optimize its clients' campaigns, and OB Code , a conversion strategy that offers very good results. Faye Liddle-Moore Outbrain For all those brands that cannot sell online, the challenge in 2021 will be to be at the top of people's minds and, to do so, Faye Liddle-Moore , commercial director, presented Native Awareness+. The expert explained that, currently, all moments are “mobile moments” and that, however, for many marketers, mobile advertising still remains a great challenge. For all of them, Outbrain has launched Native Awareness +, a way to do relevant advertising by appearing at more opportune times and with greater visibility, such as in the middle of an article, she explained. “Native Awareness+ advertising is native, so it has 4 times the effect of traditional advertising. It has greater visibility, has greater impact and is brandsafety. In addition, the cost per view is 30-40% less than on YouTube or Facebook," she said.
"It's not that consumers don't like advertising, it's that they don't like how it reaches them" Next, Lauren Pica, marketing director, spoke to us about the importance of interactive advertising Phone Number List experiences, because, in her opinion, “it's not that consumers don't like advertising, it's that they don't like how it reaches them. Thanks to the interactive formats that Outbrain launched in 2020, the measurement of session duration can be increased by more than 96%. The expert also told us about Outbrain's new video formats, such as “click to watch”, with which visits can be increased by 100% because it is what consumers are demanding. “Advertising has to be interesting and relevant, and take as an example social ads, which are based on consumers' interests and searches. 2021 should be focused on offering consumers better, more relevant advertising experiences,” she concluded. «In 2021, companies will want to analyze and capture the attention of users, but the challenge is to convert that attention into actions and analyze the result of each euro invested» For her part, Verónica González , chief of state, took the baton to talk to us about self-optimization tools.
In 2021 all companies will want to analyze and capture the attention of users; But the challenge is to convert that attention into actions and analyze the result of each euro invested," she explained. To achieve this, the expert presented Conversion Bid Strategy , a tool that Outbrain launched in 2020 to optimize its clients' campaigns, and OB Code , a conversion strategy that offers very good results. Faye Liddle-Moore Outbrain For all those brands that cannot sell online, the challenge in 2021 will be to be at the top of people's minds and, to do so, Faye Liddle-Moore , commercial director, presented Native Awareness+. The expert explained that, currently, all moments are “mobile moments” and that, however, for many marketers, mobile advertising still remains a great challenge. For all of them, Outbrain has launched Native Awareness +, a way to do relevant advertising by appearing at more opportune times and with greater visibility, such as in the middle of an article, she explained. “Native Awareness+ advertising is native, so it has 4 times the effect of traditional advertising. It has greater visibility, has greater impact and is brandsafety. In addition, the cost per view is 30-40% less than on YouTube or Facebook," she said.