Post by account_disabled on Dec 24, 2023 3:59:57 GMT
The process of increasing conversions should be based on knowledge about consumers and how they operate. One of your first steps on this journey should be to understand how they make their purchasing decisions. Then you can start wondering how to influence this aspect - we have tips on this topic for you! DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What are the types of purchasing decisions? Consumer purchasing decisions are not created equal - they result from different reasons and are intended to meet different needs. Marketing research distinguishes four basic types of purchasing decisions , which allows entrepreneurs to better understand how consumers act.
Complex purchasing decisions (complex buying behavior) This WhatsApp Number List is the type of decision that involves purchasing an expensive product that consumers rarely buy, so they are very involved in the decision-making process. They want to make the best possible purchase, so they take the time to thoroughly research available offers. They often ask for the opinion of friends, family, industry experts and read online reviews. A perfect example of a complex purchasing decision is buying a car. This is a large investment, so the consumer will look for the perfect solution in many respects. They will pay attention to the average fuel consumption, the capacity of the car and trunk, the appearance of the car, the type of drive, etc. Many people also look at the purchase of a car in terms of a change in social status.
Complex purchasing behavior is distinguished by the fact that the buyer goes through the entire learning process - first he develops certain beliefs about the product, then learns its basic characteristics, then deepens his knowledge and only at the end can he complete the transaction. If you want to influence consumers' purchasing decision, you need to provide them with in-depth knowledge about the product. People will expect answers to many questions from you, they will look for advice and tips - ensuring positive experiences in this aspect may make them make a purchase from you. This is why it is so important to ensure that your employees have substantive knowledge, provide excellent customer service and provide useful information on your website and other company channels. [section id="35816"] Dissonance-reducing buying behavior This type of purchasing decision is characterized by a slightly lower, but still high, level of consumer involvement than in the case of complex decisions. It concerns rare, slightly more expensive purchases that require some thought, but the consumer does not notice much difference between brands..
Complex purchasing decisions (complex buying behavior) This WhatsApp Number List is the type of decision that involves purchasing an expensive product that consumers rarely buy, so they are very involved in the decision-making process. They want to make the best possible purchase, so they take the time to thoroughly research available offers. They often ask for the opinion of friends, family, industry experts and read online reviews. A perfect example of a complex purchasing decision is buying a car. This is a large investment, so the consumer will look for the perfect solution in many respects. They will pay attention to the average fuel consumption, the capacity of the car and trunk, the appearance of the car, the type of drive, etc. Many people also look at the purchase of a car in terms of a change in social status.
Complex purchasing behavior is distinguished by the fact that the buyer goes through the entire learning process - first he develops certain beliefs about the product, then learns its basic characteristics, then deepens his knowledge and only at the end can he complete the transaction. If you want to influence consumers' purchasing decision, you need to provide them with in-depth knowledge about the product. People will expect answers to many questions from you, they will look for advice and tips - ensuring positive experiences in this aspect may make them make a purchase from you. This is why it is so important to ensure that your employees have substantive knowledge, provide excellent customer service and provide useful information on your website and other company channels. [section id="35816"] Dissonance-reducing buying behavior This type of purchasing decision is characterized by a slightly lower, but still high, level of consumer involvement than in the case of complex decisions. It concerns rare, slightly more expensive purchases that require some thought, but the consumer does not notice much difference between brands..